Textile customization: a still buoyant market
With the rise of digital technology, one might think that textile personalization is losing its interest. However, it remains a powerful communication tool and continues to appeal to companies.
A growing sector
The textile personalisation market is not weakening. According to MarketsandMarkets, it is expected to reach €12 billion in 2024. Smithers even predicts annual growth of 13.9% for digital textile printing between 2021 and 2026.
Promotional textiles are still very popular. According to the 2FCPO, the French keep their promotional clothing for up to 5 years, mainly for their usefulness.
A lever for internal and external communication
Custom textiles serve several purposes. As goodies, they make an impression at trade fairs or trade meetings. They also draw attention to a stand and create a link with visitors.
Internally, they reinforce the sense of belonging: offering polo shirts or jackets to the most committed employees values their work. During team-buildings, personalized clothing ( personalized sportswear, for certain activities for example) reinforces the group identity.
DTF transfer, the ideal solution
DTF transfer offers major advantages:
- Ideal for small and medium series
- Premium print quality, even for complex visuals
- excellent value for money
At Sherpa Transfert, we master this technology with a unique know-how. Our printing is made in Isère, guaranteeing quality and responsiveness.
Textile customization has not said its last word. It remains an essential lever for companies that want to make a lasting impression.
